More and more we are all writers. Social media, personal blogs, and email mean we are all writing more and more everyday.
The Internet gives us all access to a global audience, but it’s still up to us to make the connections, and our best chance of doing that is by telling compelling stories that people can connect to. Too many writer’s write about writer’s block or post about their lack of posts. Don’t expect people to care because you wrote something, write something that will make people care.
Seth Godin describes marketing as:
The act of telling stories about the things we make.